#17 GENE SIMMONS’ TONGUE
It makes sense that the bassist and singer would choose to insure his unusually long tongue for $1 million. Though it’s been rumored that the frontman of K.I.S.S. had a cow’s tongue grafted onto his own, that’s not the most unbelievable story attached to him. That honor belongs to the fact that people actually believed it. Still, the mystique surrounding the musician’s theatrical appendage has helped create a business for Simmons & Co.